A photography blog,
with complementary topics

A resource dedicated to the professional world of commercial imagery of wine and spirits photography.

Insights

Ideas and concepts we’ve explored.

Inspirations

Ideas to bring a fresh perspective to your creative explorations.

Technical Tips

Suggestions to support you in your work.

  • French Whisky Fair: Tasting and Discoveries

    Discover French whisky fairs, from tastings rich in history to encounters with passionate distillers.

  • Whiskey Distillery: Between Modernity and Tradition

    The world of whisky distilleries is rich in history and encounters, bringing together passionate artisans from around the globe, all united by a single drink: whisky.

  • Legislations in Wine and Spirits Advertising

    Discover the 5 main regulations governing wine and spirits advertising in France, including the Évin law, event sponsorship, and requirements related to IGP and AOC labels. Learn about the essential rules for legal and impactful communication.

  • Mixologist or Mixologue: Which is the Correct Term?

    Discover the nuances between 'mixologue' and 'mixologiste,' two terms describing experts in mixology. Explore the origins, usage, and impact of these titles in the world of cocktail creation.

  • Mixologist and Photographers, the Perfect Cocktail

    Discover why a mixologist is essential during a photoshoot to create stunning cocktail photography.

  • Cocktail Kit: Essentials and Professional Tools

    Explore our complete guide to the essential accessories that make up the perfect cocktail kit for bartenders and mixologists. From precise measurements to the final presentation, every tool plays a crucial role in creating exceptional cocktails.

  • The Mixologist: A Cocktail Artisan

    Discover the profession of a mixologist, essential to our spirits shoots, bringing unique expertise and knowledge.

  • Wine and Spirits Photography

    We tell you everything about our work in a wine and spirits photography agency, where technique, art, and strategy come together.

Different topics to explore

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Photographie de Produit

Un blog dédié aux techniques et inspirations pour sublimer la photographie de produits.

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Photographie Corporate

Tendances, techniques et conseils pour réussir vos projets de photographie corporate.

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Actualité & Mouvements

Actualités et tendances des agences de publicité : stratégies, campagnes et innovations créatives.

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Partenaires de Rétines

Un mot sur des partenaires potentiels, experts ou innovateurs.

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Retouche, Techniques et Conseils

Astuces et techniques pour s'intéresser à l'art de la photographie professionnelle.

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Lexique de la photographie

Glossaire essentiel des termes et concepts en photographie pour tous niveaux.

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Annnuaire Agences et Fournisseurs

Liste d'agences de communication repérées

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(A venir)

Our Clients

Logos clients vinci
Logos clients wivoo
Logos clients savoy international
Logos clients olivier and co huile dolive
Logos clients louboutin
Logos clients sferis
Logos clients fnac darty
Logos clients inluce in luce
Logos clients decathlon
Logos clients feu vert
Logos clients angie
Logos clients albioma
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Selected Projects

Careful work, a well-structured project, and fast delivery. At Rétines, we know how to bring in the right resources at the right time.

Here are a few examples:

  • Corporate Photography Report on Decoration in Ile-de-France

    Client : Décomarbre

  • Luxury Watch Studio Packshot Paris

    Client : Archiwatch

  • Start-Up Portrait Photography Paris

    Client : Teïa

  • Office Real Estate Photoshoot

    Client : Jöro (Asgard Group)

  • Spirits Packshot Studio Paris

    Client : Suntory Whisky

  • Luxury Event Photography in Paris

    Client : Suntory

  • Mood Shoot for a Spirit Drink

    Client : La Maison du Whisky

  • Sports Watch Lifestyle Photography

    Client : Garmin

  • Lifestyle Packshot of Dental Equipment

    Client :

  • Detail Packshot for Watch

    Client : Passion Horlogère

  • Packshot of Wines Aix en Provence

    Client : Pey Blanc

  • Professional Photoshoot for Orthodontist

    Client : Apident

  • Perfume Shop Photography in Paris

    Client : Parfum de Marly

  • Luxury Showcase Corporate Photography

    Client : Initio Parfum

  • Studio Packshot of Wine and Spirits Bottles

    Client :

  • Watch Detail Studio Packshot

    Client : Passion Horlogère

  • Perfume Shop Window Photography in Paris

    Client : Parfums de Marly

  • Whisky Packshot in Studio

    Client : La Maison du Whisky

Let’s discuss

Summary

Advertising photography is a delicate art that blends creativity, technical skill, and a deep understanding of brand needs. In this space, we share our expertise and insights on various aspects of advertising photography to help you better understand this fascinating and ever-evolving field. Here are the topics we regularly cover on our blog:

Corporate Photography
Corporate photography plays a crucial role in shaping a company’s image. Whether it’s executive portraits, team photos, or on-site reportage, corporate imagery should reflect the company’s values and culture. On our corporate blog, we explore best practices for producing authentic, professional visuals that strengthen your brand identity.

Product Photography
Product photography is essential to highlight the unique features of your products. On our product blog, we share tips on how to create striking visuals that not only showcase your products at their best but also tell a compelling story. Whether you’re working on packshots, lifestyle photos, or creative setups, we guide you through current techniques and trends.

Techniques and Tips
Mastering photography techniques is key to success in the advertising field. Here, we share practical advice, tips, and tutorials to help sharpen your skills. From lighting and composition to post-production and gear choices, our articles are designed to help you refine your craft.

Partners and Industry Players
Success in advertising photography often relies on strong collaborations with trusted partners. On our client and partner blog, we highlight key players in the field — stylists, ad agencies, equipment manufacturers, and other image professionals. Discover how these partnerships can enhance your projects and open up new creative perspectives.

Industry News
The world of advertising photography is constantly evolving. On our market news blog, we keep you updated on the latest trends, tech innovations, major industry events — and other noteworthy discoveries. Whether you’re a seasoned professional or an inquisitive enthusiast, our articles will help you stay informed and understand market dynamics.

Advertising Photography Glossary
Advertising photography has its own technical language. To help you navigate this world, we’ve created a detailed glossary explaining the key terms and concepts you’ll frequently encounter. This reference is a valuable tool for anyone looking to deepen their knowledge and communicate more effectively with industry professionals.

Our blog is designed to be a comprehensive resource for anyone interested in advertising photography. Whether you’re looking for inspiration, practical advice, or insights into market trends, we’re here to support you in your creative journey. Join us in exploring the world of a